Generative Engine Optimisation agency
Your customers now ask ChatGPT, Perplexity, Gemini and Google AI Overviews before they ever click a link. Key2Rank gets your brand mentioned, cited and recommended in those answers, and keeps you ranking on Google too.
GEO · AEO · SEO · Entity authority
The shift
AI engines no longer return ten blue links. They write one answer and name a handful of brands. If you are not one of them, you are invisible at the exact moment a buyer is deciding.
noun · /ˈdʒen.ər.ə.tɪv/
GEO is the practice of making a brand visible inside AI-generated answers: improving how often, and how favourably, engines like ChatGPT, Perplexity, Gemini and Google AI Overviews mention, cite and recommend it.
It builds on SEO, then adds what language models depend on: clear entity signals, quotable answer-first content, trusted third-party mentions and open access for AI crawlers.
Services
GEO leads the programme. SEO, AEO and authority work make it stick.
We engineer your presence inside AI answers. We find the prompts your buyers actually ask, discover which sources each engine trusts, then shape your content, entity data and third-party mentions until AI engines describe you accurately and recommend you by name.
A benchmark of how ChatGPT, Perplexity, Gemini and AI Overviews talk about you, compared with your top competitors.
Answer-first pages built to win featured snippets, People Also Ask results, voice answers and AI Overviews.
Crawlability, Core Web Vitals, structured data and clean entity markup that both search engines and LLMs can parse.
Earning the mentions, reviews, listicles and expert quotes that AI models lean on when they choose who to recommend.
Topic clusters with original data, clear definitions and comparisons that models like to quote.
Google Business Profile, maps rankings, citations and reviews, so you are the business AI suggests for "near me" questions.
Paid media, landing pages and conversion optimisation that turn your new AI and search visibility into pipeline and revenue.
How we get you cited
Every engagement follows the same measurable loop, so you always know what changed and why.
We track a fixed set of buyer prompts across AI engines and record who gets mentioned, cited and recommended.
→ Baseline share of AI voice
We map the sources each engine relies on and find the gaps: missing pages, weak entity data, absent mentions.
→ Citation gap report
We ship answer-first content, schema, technical fixes and digital PR built around the gaps we found.
→ Optimised pages & mentions
We re-run the prompts each month, report movement in plain language and double down on what works.
→ Monthly visibility report
Why Key2Rank
How often each brand is recommended across tracked prompts
Illustrative example of our monthly report format
FAQ
The questions we hear most from teams starting with AI search optimisation.
Generative Engine Optimisation (GEO) is the practice of making a brand visible inside AI-generated answers. It improves how often, and how favourably, engines such as ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews mention, cite and recommend a business.
SEO aims to rank a page in a list of blue links. GEO aims to get a brand included and cited inside a single synthesised AI answer. GEO relies on entity clarity, structured and quotable content, third-party mentions and AI-crawler access, while still building on strong SEO foundations.
No honest agency can guarantee placement in any AI engine. Key2Rank measures your current share of AI answers, fixes the signals models rely on, and tracks progress against a fixed set of prompts so improvements are visible and reportable.
Engines that search the live web, such as Perplexity, ChatGPT search and Google AI Overviews, can reflect changes within weeks. Changes to what models know from training data take longer, usually several months, because they depend on new model releases.
Yes. Many AI engines retrieve sources from search indexes before writing an answer, so pages that rank well are more likely to be cited. Key2Rank runs SEO and GEO as one integrated programme.
Email myriam.zeinaty@gmail.com to request a free AI visibility check or book a discovery call.
Contact
Send us your website and three competitors. We will show you how ChatGPT, Perplexity, Gemini and Google AI Overviews currently describe your brand, and where you are missing out.
myriam.zeinaty@gmail.com